Based on a recommendation by Pamela, I’ve been doing some splittesting of our homepage. I know most of you read this blog to hone your budgeting skills…but this test result has larger connotations (and may help some of you small business owners out there!)
Our prior button that would take you to the download page:
And when we changed the ‘Download Now’ phrase to be ‘Free Trial’:
The results were cool:
We’re constantly running tests like this and the results are quite surprising. Comment if you want me to post tidbits like this on occasion and I’ll keep ‘em coming!