A Wording Change, More Downloads (We Love Free Stuff)

Based on a recommendation by Pamela, I’ve been doing some splittesting of our homepage. I know most of you read this blog to hone your budgeting skills…but this test result has larger connotations (and may help some of you small business owners out there!)

Our prior button that would take you to the download page:

And when we changed the ‘Download Now’ phrase to be ‘Free Trial’:

The results were cool:

We’re constantly running tests like this and the results are quite surprising. Comment if you want me to post tidbits like this on occasion and I’ll keep ‘em coming!

Are you stuck in perpetual overdraft? We'd like to help!

Do you find yourself in perpetual overdraft?

Are you being charged an overdraft fee every time you turn around?

Not quite sure how to use YNAB to beat this?

During November, I’d like to work with a small group of people who are in this situation to see if I can help you dig out – and stay out. I’ll help you use YNAB to budget your way out of the overdraft. I’m calling this “Overdraft Camp”.

We will meet for three consecutive Tuesdays in November beginning November 9th. We will meet through a web conference the same way the YNAB webinars meet. The dates are:

November 9th – 7:00 PM EDT
November 16th – 7:00 PM EDT
November 23rd – 7:00 PM EDT

Each session will last one hour. If you decide to apply to participate, you will need to be available for each of those dates and times.

While I won’t be able to work with everyone who applies, my longer term goal is to develop better supports to those who are starting YNAB in Overdraft. I’ll make sure I make all that information available to everyone once we are done.

Click here to apply for Overdraft Camp.

Family of 11 Making Great Strides with YNAB

we are a family of 11 and Mom was sooooo excited about this program that everyone has a budget… even the 9 year old!! He budgets his “snacks” under the “cash” acct. My college student just called me yesterday after she set all her accts. up (mind you, I taught her over the phone – image that!!). All she could do was squeal!! “This is just too easy and fun!!!

Thank you so much YNAB!

Joylynn Bethea – Mississippi

Next Week is Whiteboard Week

Taylor and I just came back from the Intel AppUp event in San Francisco (expect YNAB in the AppUp store shortly). All next week Taylor will be with me here in Utah and we’re going to be whiteboarding new features, road-mapping, etc.

We’re even working for a few hours today. On a Saturday :)

Before we got started, Taylor thought he should take a 12-minute power nap.

You Should Ship Now (not sooner, or later)

I shipped YNAB Basic…

–When it was a spreadsheet celebrating the color spectrum of the rainbow:

–Before the Four Rules existed (they were actually in there, I just hadn’t discovered or articulated them).

–Before I knew a single thing about web design:
Launching of YNAB Basic 2.0

Taylor and I shipped YNAB Pro…

–Before we had ever met in person.

–Without doing any betatesting(!).

–Without the ability to have multiple accounts.

We shipped YNAB for iPhone…

–Before meeting the developer (Sebastian, our iPhone guru) in person.

–With the bare minimum of acceptable features (some would disagree here).

When Facebook launched, they were only available to college students.

When the iPhone launched, it was only available on the Edge network (and, at the time of this writing, it’s still only available on AT&T — after several years!)…didn’t have multi-tasking…had a 2.0 megapixel camera…

The Hardest Part

The hardest part about starting something is shipping. It’s so easy to refine..”perfect”..and never actually push anything out the door.

You never actually call a potential client and try and make a sale.

You never put up a “Buy Now” button for people to purchase your idea.

You just sit there and refine.

What’s Holding You Back?

Fear?
Perfection?
Some big roadblock related to the human condition?

Set an unrealistically close deadline to ship. Hit that deadline.

With YNAB 3, it was 2010. I think we shipped…some time in December of 2009. By the skin of our teeth. Taylor was literally working 18-20 hours per day for weeks. Despite superhuman effort, we still made some concessions. The app was slower than we wanted (a pleasure to work with now though!), and we had to drop features that still haven’t made it into one of the later iterations (goals, drag and drop moving of money between categories, error-checking for on/off-budget accounts, and many others).

Deadlines work. Set one and hit it. Launch with errors. Launch with bugs. Launch with less than your moving-target ideal. Just launch it already!

The Advantage of Shipping Now

Two HUGE advantages come to mind if you’ll just ship now.

One, you’ll learn in an instant what you should be working on next (and it probably wasn’t what you were going to spend the next six months working on!). You’ll discover areas of improvement right now — making your next iteration even better (multiple accounts in YNAB — what a novel idea!).

Two, you’ll be motivated. I am oh so grateful to that first person that purchased YNAB in its ugliest form of existence. Although I had to refund their purchase (they were on a Mac and it wouldn’t work for them), I knew I had something that at least one person was mildly interested in (which meant there had to be more!).

So no, nothing about YNAB 1.0, or 2.0 was very pretty. Sales were slow, but *just* enough to keep me motivated to work on it further. *Just* enough to make me want to devote free-time hours to this little “side project” (the goal of the side project being to pay our $350/month rent payment).

Launching will amp you up more than reading about launching.

Publishing will motivate you more than reading about how to be published.

Shipping will teach you more than reading about shipping (stop reading this–go ship!).

I’d rather ship a dozen products “prematurely” than never ship that one product still on the road to perfection.

Hey Small Business Owner. Your Frugal Self Called. They Want Their Money Back.

It’s deductible.

Oh, I run that through the business.

This is a business expense.

90% of you small business owners say something like the above to justify spending money on who knows what.

Marketers know this. If you have a value proposition for a business, you can instantly command a higher price because suddenly you’re talking about the hopes, dreams, aspirations, and burning desires of the small business owner…

If I were ever to package up YNAB for Small Business…I’d probably double the price. Products leveraged in a business usually create more value. You see this all the time.

But you, as a small business owner, need to be painfully aware of the fact that you are weak when it comes to resisting purchase that are “for the business.”

Your Cost Radar is Skewed

If your business is bringing in $300,000 gross, but your take home from that is $60,000 you deal with two very different psychological cost radars. Evaluating a $300 purchase through the lens of your $300k gross business is entirely different from evaluating a $300 purchase through the lens of your household (where you likely compare it to the $5k/month of take home you have).

You see what happens there? You’re simply less sensitive to pricing. Is there something beyond the difference in price sensitivity that drives your reckless business spending? Yes there is.

Business Money is “Special”

For some reason, you treat that money as special. Once it hits the household, oh sure, you watch those nickels and dimes like a hawk. But if it’s in the business account? And somebody comes knocking, selling you the next best thing to revolutionize your business…you go for it hook, line, and sinker. Because hey, it’s deductible, right? I mean, it’s a business expense. It won’t affect your household at all…

And you really like shiny things. So every chance you get, you upgrade your business phone to the latest and greatest because hey, it’s a business expense. It’s deductible.

(To compute the value of a deduction, multiply the cost of whatever thingamajig you’re buying by your marginal tax rate — that’s the tax you pay on the next dollar earned. Your CPA can tell that to you and some tax compliance software will give that to you in a summary report. The tax considerations of business expenses are legitimate. If your marginal tax rate is 35%, that’s a 35% discount on whatever you’re purchasing that can be fully deducted. However, the purchase needs to make business sense first. That’s your litmus test.)

You Report to…Yourself?

Another nice thing about the business coffers is that you don’t have to answer to your spouse to nearly the same level of detail when it comes to your purchases. So…the iPad you just bought (you’re going to be developing some software for it, so you needed one)…no need to talk to Julie your spouse about it. It’s a business expense.

The netbook you purchased to do testing of your software on netbook resolutions…that doesn’t go through the home budget so…Julie your budget doesn’t need to know about it.

The business account is like your personal playground where you don’t have to answer to anyone.

And you need to change that.

Your Business Needs A Budget (YBNAB…oh dear that doesn’t work)

Revolutionize your business finances by putting your business on a budget.

Apply the same YNAB Rules that you have personally, to your business. Magic will happen:

  • You’ll be pickier about where you spend your money.
  • You’ll glean insights into your strategy. If you want to know the strategy of a business, just follow the money.
  • You’ll be accountable to something besides yourself (because we know how well that works).
  • Doing the monthly books will force you to look at reality. Perhaps you’ll see that you need to change direction radically to stay in the game.

And maybe you could share the books with Julie your spouse and have them ask questions. Get a different perspective. Be forced to defend your purchases!

Be aware of the fact that your Business Self and your Home Self may be two entirely different people and your Business Self may very well be flushing hard-earned dollars down the toilet :)

A Small Business Tax Crash Course (Two Tactics & a Clarification)

Taxes are, far and away, the biggest excitement-sucking, demoralizing, make-me-want-to-cry, soul-crushing expense that I experience as a small business owner.

Typical conversation:

Me: Wow! Things are looking really good! I think we should maybe hire a developer to build YNAB for the [insert your favorite device] platform.

My Accountant: Yeah…about that. Quarterlies are due.

Me: Oh. I’ll go get the checkbook. YNAB on the [insert your favorite device] platform will have to wait.

[Crying begins]

I could cry and whine here for the rest of this post, or we could talk about how you can handle the cash flow ramifications of what is likely your single largest expense.

[Crying ends]

In this little Small Business Tax Crash Course, we’ll cover a few very important topics:

  • Quarterly taxes
  • Profits vs. Distributions
  • The Self-Employment Tax (FICA) (and how to minimize it a bit)

Quarterly Taxes

If you’re familiar with the YNAB Way, then you know that Rule Two calls for us to “Save for a Rainy Day”. Oh what a rainy day it is on January, April, June and September 15th!

If you’re an employee, your employer withholds your taxes from your paycheck. You determine how much is withheld by filling out the W4. At the end of the year, you get your W2 that tells you how much you were paid, how much you had withheld, etc.

If you’re a self-employeed small business owner (ranging from an Avon rep to a Zebra Whisperer), you don’t have an employer to withhold the taxes for you. You’re required to withhold them yourself. You do this with quarterlies. Quarterlies are basically estimated tax payments. You figure out what you’ll owe for the year, divide that by four…and then pay that amount when the quarterlies come due (on the 15th of January, April, June, and September).

YNAB saves the day here, because we know exactly what to do with those larger, less-than-monthly expenses. I don’t want you realizing suddenly that quarterlies are due and you have virtually no funds left in your checking account!

At the beginning of each month, you’ll do your monthly bookkeeping. One of those tasks absolutely must be to make sure you’re squared away with your quarterly filing. Here’s how:

1) Go to Reports -> Net Income/Net Worth and find the month’s Net Income:

2) Multiply the month’s Net Income by your average tax rate (Total Tax / Gross Income from last year…you could also let your CPA figure this out).

3) Budget the answer from #2 into your Quarterlies category.

4) When quarterlies are due, pay the balance of your Quarterlies category.

If you follow this, you’ll be well-equipped to handle the acid tax rain that comes four times per year. Do things this way and your cash flow will be zipping right along without any issues.

Profits vs. Distributions

If you’re a sole proprietor, you are the business. Whatever profits the business makes, those are your profits. Done. A piano teacher is paid $80,000 and has $20,000 in business expenses. The teacher’s profits are $60,000.

If you’re running things as an LLC, you’re not the business. You’re a member/owner. If the LLC makes $80,000 and has $20,000 in business expenses, the LLCs profits are $60,000. What if you decide to live frugally and you only pull $30,000 of the $60,000 out of the business as a “distribution”? You still pay tax on the $60,000 in profits. The business passes through its profits (all of its profits), to you.

You’ll hear people that don’t know, acting like they do know, and they’ll say something like, “Yeah, just don’t take as much of a distribution and you can keep your taxes low.” Wrong. When you’re dealing with a pass-through entity such as an LLC, you’re taxed on profits. The IRS doesn’t care about what you took out of the business.

The Self-Employment (SE) Tax

At the time of this writing, the Social Security tax is 12.4% and the Medicare tax is 4.9% — 15.3% in total. The employer pays half, and the employee pays half.

Remember: this tax is above and beyond the income tax. If your income tax rate is 15%, and you’re self-employed, you’re really looking at 30% (give or take, it’s not quite that exact because you can deduct half of your self-employment tax)!

The profit from your LLC has the SE Tax levied against it. If you’re a sole-proprietor, you pay the SE tax on your profits as well. However, if you’re an S Corp (or an LLC electing to be taxed like an S Corp), your profits are not subject to the SE tax. This is a big deal. Here’s why.

Let’s compare two scenarios where the only difference is on paper:

How’d we suddenly save $7,650 in SE tax? We took 50,000 of the 100,000 in profits from the S Corp (or LLC taxed like an S Corp) and made them a wage–the kind you’d get on a W2–for you, the owner. The other 50,000 we left in there to pass through (from above, remember Profits vs. Distributions…) to your tax return as self-employment income.

This is just a reclass of income when it comes down to it. Your taking $100,000 of general income and classifying $50,000 of it as a wage (subject to the SE tax) and the other $50,000 leaving as profits that simply pass through. This is where the difference between a distribution and profits really matter.

Now imagine that! You save $7,650 because you change things on paper just a little bit! (You actually need to run payroll — that is, pay yourself as an employee of your own business).

What will the IRS look for? Excessively low wages. You can’t have $100,000 in S Corp profits and pay yourself a wage of $10,000 unless that’s considered “reasonable”. Whatever’s reasonable is your call.

What We Covered

Quarterlies. Use YNAB as it’s intended and plan for those large, soul-crushing outflows in advance!

Profits vs. Distributions. They’re likely the same when it comes to taxes…unless you’re operating as an S Corp.

Self-Employment Tax. This is a big cahuna. Minimize it if possible by making yourself an employee of your S Corp and managing your wage (subject to SE tax) there.

If you want to get a better grasp of taxes overall (high-level, fairly entertaining stuff), check out YNAB’s Tax Insight course. (Free & Fun).