Update (13 June 2014): We’re no longer accepting applications for this position, and hope to have it filled shortly! Thanks to everyone who has applied. It was one of our more competitive fields, and made for some very tough decisions.
We’re a profitable, bootstrapped, growing company. Our marketing, message, and manifesto is centered around our friendly approach to teaching our Four-Rule Method. We sell beautiful personal finance software to help people implement the Method. We’re called “You Need a Budget”, but everyone just calls us “YNAB” (we’re all overscheduled, and can’t take the time to say the whole name). For years now, lots of people have been buying YNAB and then telling their friends how awesome it is. (Google us and you’ll see.) We’ve got a desktop app, an iPhone app, and an Android app. (We’re working on the iPad app, going to beta SUPER SOON). We’re making peoples’ lives better and having fun doing it.
Check out our chiseled-in-stone culture manifesto (in the form of a Google Doc), where you can figure out pretty quickly if you fit in.
But now our content management, marketing, and promotion needs help.
We have some great bloggers, our founder Tweets occasionally, our blog posts go out regularly (but with no clear strategy or timing), we promote our blog posts through Twitter and Facebook (one time only, once they’re published). We have an (almost) weekly podcast, and are looking to start doing some video. We’re serious about the video part. I’m in the midst of setting up a studio. Oh, and we also create little Quick Tips for our YouTube channel that go out regularly.
All of this is managed by several great people, and there’s not really any cohesion, direction, or impact analysis to speak of.
And that’s where you come in!
You’re an experienced marketer, specializing in inbound content marketing through a blog, Twitter (we have about 10k followers), Facebook (we have about 39k fans), and YouTube (this is just getting started).
We need you to provide our content creators (blog, podcast, videos) an editorial calendar with some strategy behind it. We need you to dream up cool initiatives and promote them, analyzing the overall ROI. For instance, we give away our software to any college student that wants it. We want more people to know about that.
We also create great content, but we don’t do a good job of putting it out there on a regular basis, testing different times of day, different headlines, re-posting old gems, etc. We’d like to engage with YNABers on Facebook more as well, but beyond simply posting the daily blog post to our page, we don’t do much.
We’re also looking to target different types of customers, and offer them more tailored content that teaches them our Four-Rule Method. We’d need to see how those specific segments converted, a/b test our efforts, and squeeze ROI out of there wherever possible, all up and down the entire chain (ad location -> ad copy -> desired initial conversion -> more stuff -> trying YNAB -> buying it).
You know what? We don’t actually employ a “marketer.” Our head marketer is our founder, and he’s a trained accountant. That’s right. Imagine the low-hanging fruit you have here! I’m thinking the fruit’s just lying on the ground and you can stroll over and leisurely start picking it up. I feel like I walk around the trees stepping on the fruit… </analogy>
You’re the one we’re looking for if:
- You have a formal background in marketing and/or communication.
- You’re looking for a full-time, remote gig.
- You love talking about marketing with hard data.
- You do well with vague directions like, “We need to reach more small business owners.” From that, you’d probably come up with a three-month plan to do it, measure efforts, and then do it even better the next time.
- You’re okay chalking mistakes up to learning.
- You love tweaking, testing, and optimizing.
- You understand the value of brand, and how a sound content strategy can strengthen a brand.
- You recognize that inbound content creation is 10% creation, and 90% promotion. (Or is it 5/95 percent? I forget.)
- You shake your head in disbelief when people spend any time at all focusing on SEO. As far as you’re concerned, Penguin and Panda are just animals sharing a common color scheme.
- You understand the ins and outs of Twitter and Facebook.
- You’re friendly.
You get Bonus Points if:
- You live anywhere remotely close to Utah. (That makes it easier for you to get together with Jesse, our founder, on a regular basis.)
- You’ve been around the “personal finance” space for a bit.
Major-Triple-Gold-Star Bonus points if:
You already use and love YNAB
More about how we work:
- We all work from home. We don’t track time, but we do get stuff done. If this is your first “at home” gig, let’s talk. We were nervous too when we made the shift out of an office.
- We meet each other in person sometimes to work on big tasks or get started on large projects. (We like each other, so this part is fun). We’d do that with you too to get everyone up to speed quickly.
- We don’t track vacation, but we believe it’s good for you to take some, and think you know best when a vacation is needed!
- We’re profitable, and we wouldn’t hire you if we weren’t. We’re in this for the long haul.
- We budget for the business like we do in our personal lives. We’ve been saving up to hire you, so if we stopped making money tomorrow, we could pay everyone for a good long while.
- We have 27 part- or full-time employees.
- We make a huge, positive difference in people’s lives.
- We have a 401k where we contribute 3% of your salary and it vests immediately (W2 employees only).
- We don’t provide health insurance, because we’d rather have everyone shop around and settle on a plan that fits their specific needs.
- When you do cool things, we pay you a bonus. There’s no 30-page document describing our bonus system.
- We are bootstrapped. Initial funding was $63 for AdWords. We’re really glad AdWords used to be inexpensive. (Well, my initial attempt at advertising was to blanket my apartment complex with fliers. ROI was easily measured.)
- We give birthday and Christmas gifts.
- We’re going to Costa Rica as a company for a week in November. You’ll hopefully be able to make it work with your schedule, because we’d want you to be there.
- Your cover letter should be your email. Please don’t send something separate. Tell me a lot of before and after stories. You saw an opportunity, you ran with it, and then… that type of thing.
- Send your resume in PDF form, but I’ll be honest, the initial email is where I look first.
- Include “Let’s a/b test something” in the subject line of your email. If you don’t, we won’t read your email. Seriously, I’ve set up a filter.
- Applications should go to: YNAB-YNAB0940@applications.recruiterbox.com
- The deadline for applications is May 27th, at the stroke of midnight. I’ll man the gong.
I’m looking forward to hearing from you! Also, if you’re not interested in this position (and you made it this far?), but know someone who is, please pass this along!