A YNABer's Journey from "No Clue" to "Debt Free" and Brimming with Awareness

I received this email (already quoted part of it in a post just an hour ago) and got permission from Henry to post the entire email. It’s an introspective gem and is full of insights into the psychology behind money.

– enter Henry –

Sorry for such a long email, but, the truth is my wife and I did buy it,
but under her email address instead of mine for our PC at home. I did
buy the iPhone version of it also, which is what I mostly use. However,
I would like to eventually get another copy of YNAB for my Mac at my
office, so I can check out our budget during my lunch hours. But for
now, this is working for us.

I love getting these emails. I read all of them, and even email my wife
snippets of them, you know for the occasional Ah-ha! moment.

We started out much as you did, not a clue as to where our money was
going, and fortunately we didn’t even have a credit card – not due to
avoiding credit, but simply because we were so poor, it didn’t even
occur to us to try to get one. Who would approve one for us? Well, we
were pretty naive, and unfortunately later discovered it was actually
pretty easy, much too easy to get one.

It was a bit of a roller coaster, and like you, our first attempt to
understand where we were going financially involved spreadsheets, as I’m
very familiar with them and use them at work. It just seemed that life
was dragging us around, and we at least wanted to know where to – even
if we couldn’t control it. It just became clearer and clearer that if
you have no plan to get anywhere, it’s the same as having a very good
plan to go nowhere, and you’ll get there every time, without fail.

Watching and tracking our expenses, using the pretty charts and graphs
was educational, letting us know what our apparent priorities in life
were. It’s like we were strangers to ourselves. If someone were to ask
us, what are your priorities, what are trying to get out of life, we’d
have to answer back then, “Wait, I have to check our spreadsheets. It’s
in there. Ah, right here. See, we’re into the here and now, apparently -
and apparently, we have no plan to ever stop working or being able to
retire because evidently we wish to work every day until the day we
actually die – and we really, really seem to like eating out for some
reason – but alot. And movies, we seem to enjoy movies and pizza and
traveling, and motels, lots of motels. We like lots of food, see the
grocery category?” This was no budget, just a list of what we spent, and
brought to vivid life with colorful charts and graphs.

The truth is, we weren’t really asking ourselves those kinds of
questions, what were our priorities, what were our goals. We were always
just living in the moment, spending until the money was gone, and then
only after the fact (forgetting whether we enjoyed our choices or not)
we could look back and see what we did thanks to our handy dandy
spreadsheets. I guess maybe we hoped the bright future in our
imaginations would somehow just magically materialize out of nowhere
somehow. So we sort of just drifted in the moment, spending on what we
could afford, until the money was gone. But what we could not answer was
“why did we do that?”. Maybe it was just “because it was there, right in
front of out faces, at a time when we still had money left in the bank.”
It’s strange that we also drove that way. We bought a $1,000 car, pretty
dilapidated, and it would stain your clothes to get in it, the black
rubber lining around the windows was becoming like tar and it would get
everywhere. But we only drove it when we could afford gas, and when we
ran out of gas and we also ran out of money to buy more gas, then we
just stopped using the car. A good deal of our normal mode of
transportation was still primarily walking or the bus. Driving around
was just a sort of luxury or convenience.

But the way we lived at the time, it was sort of like wandering around
aimlessly without a plan, having some money to spend, but not knowing
what you want or what you want to do. A shopping mall comes up, not that
you planned to go there, but it’s just somewhere to go, it’s “on the
way”, and no real plan to spend, but since you have money and you’ve
just spotted something that strikes your fancy at THAT MOMENT, you buy
it. Now you’re broke, so you can rest and go home. The money pot is
empty and you have to wait until you can fill it again. You go home and
just hang out. No thought of budget.

Strange, in hind-site, those early aimless years. All that mattered was
the we were in love, had each other, and felt so free as new grown-ups,
newly-wed grownups. We felt we could do anything we wanted and didn’t
have to ask anyone’s permission, for the first time ever! The only thing
was, and as it turned out, we really didn’t know what we wanted. We
explored, everywhere, or at least anywhere our feet could take us -
parks, railroad tracks, neighborhood stores, wherever.

Our first attempts to be “smart” and financially reasonable was just to
try to get the very cheapest for all the basics in life, a kind of
simple math- cheapest place to live (scary neighborhood), cheapest way
to travel (bus or walk), cheapest way to eat our main meals (absolutely
no nutritional rationale, will maybe minimal). That way, we knew we
could afford at least the basics of surviving and then anything left
over was ours to spend – on whatever random thing happened to cross our
path. Very simple.

We thought that was pretty smart, leaving wiggle room in our paycheck
for our inevitable mistakes and life’s surprises. The only thing was
that our planning was very short-sighted. To our thinking, life would
only present a possible surprise within a given pay period. If no
surprise came up, then we could spend every last dime available because
life’s next possible opportunity to surprise us would wait until the
next convenient pay period. That next pay period, we’d wait a reasonable
time, check if life was coming at us with any surprises within the pay
period, and if not, then we’d use/spend/waste the wiggle room of funds
any way we pleased. After all, we had past that pay period’s chances of
a surprise.

And the strange thing was that we felt, or at least I felt, somewhat
successful, spending every dime, emptying the account every month,
knowing that HAD their been some minor disaster, we would have had that
extra $200 or so to attack it with. But it seemed only reasonable to
spend the account to empty because that was what money was for -
spending – on things we wanted.

I can laugh at myself now, but I felt so smart back then.

Of course this never really worked. This never would have lasted. First
of all, “surprises” seemed to be more the norm rather the exceptions
that they were SUPPOSED to be. Everything was always rudely surprising
us. And that extra $200 a month didn’t really cover many of those
surprises – it just didn’t seem to stretch as far as I thought it
should. We began to understand, slowly and painfully, that surprises
could be very “unreasonably” expensive and that we did not have nearly
as much wiggle room as we thought we had.

Second, and this was haunting question, did we even enjoy spending the
money we HAD spent? Something we bought would just lose it’s luster a
few days later, and this movie or that ended up not being how we really
wanted to spend our time or our money together. But what else was there
besides our routines, our new-found “traditions”. This was our new-found
freedom, and yet we were beginning to feel not so free. Were we wasting
money? Were we wasting time? And what the heck did we want anyway?

It turns out, we never really stopped to ask those questions. It was
just let’s get married and spend the rest of our lives together. Love
will take care of everything because now we’re free, free for the first
time ever! Ah, yes, free also to fall on our faces – fortunately, it
never came to that.

But there was stress, and vague dissatisfaction, and general annoyance
because it just didn’t seem to be adding up – or maybe the universe
wasn’t being fair with us, or something was off. The scary thoughts came
shortly after, when we began realizing “we’re on our own now.” My
thought was that everything had to make some kind of sense, so if things
weren’t working, there had to be a logical way to understand the
problem. That’s when we started the spreadsheets. We decided that we’re
just going to be honest with ourselves, look at ourselves, I mean really
look, and track what we spend and see what we do, how we spend our time,
what we spend money on, the works. And we would write it down that
somehow that should give us clues and would maybe even show us the
problem outright.

We weren’t going to decide anything yet, we weren’t going to change
anything yet – just track and record and be honest with ourselves. We
were surprised of course – actually shocked. We began to think, “Was
that really what we wanted to do? Was that really so important to us?
That was really more expensive than it was worth.” etc. We began to see
how we spent money, what was “apparently” important to us, and that we
had essentially no plan for the future. Maybe I should have felt a
little shame perhaps because some of those things- we really shouldn’t
have bought in the first place (of course, always in hind-sight). I
mean, we really should have know better, right? We were adults now – at
least we thought we were. We were of legal age at least – that seemed
grown-up. Or maybe I should have at least thought “Okay, now I’m going
to work on this with some conviction! I see the problem! It’s as plain
as day! Our diligent tracking and recording has paid off nicely! It was
all worth it!” Right? Is that what I thought? Is that what I did? No,
not so much. Instead, I looked at it, and admitted, quite flatly, “Yep,
there’s our problem. Right there. Plain as day.” Then I went right on
ahead like nothing had happened.

What was that? Some kind of denial, or mind-reality disconnect? How
could we simply see the problem and not be compelled to at least try to
solve it? And why didn’t the problem outrage us more? Why didn’t we even
think of any way to approach it or tackle it or even discuss it – to
discuss possible solutions? It almost seems like some kind of
self-induced insanity. It’s kind of like realizing that the pain in your
foot is caused by a large thorn that’s quite obvious in fact. You look
at it, take note of it, measure it, and say, “Yep, there’s the problem.”
And then promptly keep on walking on it. Ouch! step. Ouch! step Ouch!
step Someone could even point it out and say, “Hey! You have a thorn on
your foot!” Then you answer, “Yea, I know, it really sucks” nodding your
head in full agreement. Ouch! step Ouch! step Ouch! step

Well, to be fair to us, I guess just seeing the problem wasn’t quite
enough to give us a clue as to what to do. A solution was not
immediately apparent to us. Someone with new-found freedom doesn’t
easily want to suddenly jump to the conclusion of self-restraint. And
maybe our new-found confidence in our self-reliance and independence was
just too fragile to endure even our own self-criticism. I don’t know,
but maybe we were just like children, feeling small, insecure, but
stubbornly clinging to the things that made us feel “normal” – our
new-found “traditions” and routines. Maybe they comforted us, reminded
us that we were together, on the same side, on the same team, for better
or worse. And if we picked the wrong path, even a doomed path, then at
least we’d pick it together.

But surprisingly, those early years, of surviving on such little income,
was not our real financial difficulty – as it turned out. Amazing! No,
in fact, there were much bigger and much worse financial challenges the
world would throw at us later. Looking back at those early years seems
like it should have been so easy.

Enter, the credit card. *dramatic music*

What happened next was kind of odd, almost surreal. I can’t really
explain what happened as it seems like such a blur. It all went so
quickly. From credit cards, to student loans, then store cards. My
salary kept going up incrementally, but we always managed to WAY
overspend any pay increases. We were digging our financial hole – and a
huge one at that. What we were doing at this point would make ALL our
previous financial ignorance and/or irresponsibility PALE into
insignificance. We were really hurting ourselves now – only we weren’t
feeling any pain. Maybe that’s the scariest part. Because all the while,
life is actually feeling pretty good. It’s kind of like someone is
beginning to push a knife into you, and the only time you feel the pain
is when you look at how much in debt you are. Look away, and suddenly,
no pain. And there is so much fun to be had with credit and debt! So
many moments of temporary joy. It became so easy to just look away.

But you do have to look someday. Guaranteed, someone will shove it in
your face to remind you. You inevitably have to pay. And then you
realize you were spending someone else’s money all along.

The years go by, I guess pretty much as for anyone else, with ups and
downs, panics and near-catastrophe. For some reason, it just takes way
to long to realize “It’s our own fault.” So, time to get serious, with
lots of false starts, and each time we say, “Okay, this is it! This
time, we do something about the problem! We’ll even (dare we say it?)
BUDGET!”

There’s no escaping it. We are now fully responsible for ourselves, and
since we were actually better off financially than almost anyone else we
knew, there really was no one who could bail us out of any trouble, so
best to try to stay out of it. But how? What is thing budget thing, that
seems like it should be such a strong tool or weapon even. A shield, maybe?

We’d try, I mean really try, make good faith efforts to make budgets
and then stick to them. The making of them was always so much easier
than the sticking to them. All we knew to do was to live the most
austere kind of life we could tolerate, and that helped some… for
awhile. But it doesn’t feel very good and at some point, we’d reach some
kind of threshold beyond which we could no longer tolerate and just
forget the whole thing. I mean just flat out give up.

But just because you give up, doesn’t make things better, doesn’t
magically make problems go away. So we’d make a little progress, create
the illusion that everything should be looking up soon, fall back to bad
spending habits, and start all over. Panic, strain and sacrifice, give
up, spend freely, repeat. Good times and bad times came in cycles, and
it was almost predictable, you could almost say, “Here in a few months
you’re going to get desperate again, fall down, pick yourself up,
struggle until you can’t, breath for a while, spend money lie water,
then get desperate again.” What month is it, or year? Is it the month to
get desperate again? Is it a desperate year or we on a good year part of
the cycle? It’s almost hilarious, except that it’s not funny.

But at least we were trying. We’re weren’t terribly organized and didn’t
really have a way to make any sense of any real kind of plan or
strategy. But we were trying. Maybe that’s the only reason nothing
terribly catastrophic happened to us – we kept trying, maybe only
half-heartedly at times, and maybe not consistently, and maybe not in
the best strategic manner. But we were trying. In our own way, we were
trying – not necessarily because we wanted to, but rather because life
had sort of forced the issue on us. Maybe even back then, there must
have been something deep inside of us, some sort of survival instinct,
some small voice urgently demanding, “Failure is not an option”.

So at some point, we accept that we don’t really know what we’re doing.
We begin to research. And that opens a whole new world to us. We try
various plans, “other people’s” plans because we don’t really have a
very good one… apparently. Books, professionals, self-help advice,
ad-nauseum – with varying levels of success and/or disappointment.

We eventually got there, or at least became debt-free – except for the
mortgage. But even with that, we managed to refinance from a 30-year to
a 15-year mortgage and also from a 7.25% interest to a 4.25% interest
mortgage – and we’re also planning on paying it off in 7 years – so some
good progress even on that front. No more credit cards, student loans,or
debt of any kind (other than the house). Our car and van (we have kids
now), we paid cash. We actually followed (are still following) our own
customized version of Dave Ramsey’s financial peace plan. It actually
shares some very similar tenets or processes as YNAB (such as giving
every dollar a job), so it’s a really good fit for us.

We only recently discovered YNAB. But, by then, we had already dug
ourselves out of debt, had a fully-funded emergency fund, and a pretty
good budget in place. We were previously using MS Money, but dealing
with balance forwards was always a pain and messy. I really like YNAB.
It works so well for what we’re wanting to do. Pretty simple to use,
virtually self-explanatory, fits in well with our financial plan and
approach to budgeting, and is virtually omni-present. I have to admit,
the simplicity to use is a real bonus.

Honestly, something online would have probably worked for us, but YNAB
really fits the bill. I guess what we’d been looking for was something
that we could use from anywhere we happened to be. From home, on the
road, from our pocket devices, and from work (during my lunch hour). So,
now we have YNAB installed on our family PC at home, with the YNAB file
stored in a Dropbox folder. And I have YNAB (for iPhone) installed on my
iPhone which I keep with me at all times and sync it every morning
before I go to work. And someday, we’ll even save up enough funds and
budget to buy another copy of YNAB, but for my Mac at work and I’ll set
it up to access the shared YNAB file in the Dropbox folder. Then we’ll
be pretty much all set.

And I love the AWESOME way YNAB carries forward balances for specific
budget lines. One thing we could do, for example, is if we wanted to
purchase something- an item that’s say $100 or so (we don’t like impulse
purchases anymore), we could make a budget category for the object we
want and budget maybe $20 or $30 per month for it – and we don’t buy it
until the funds are adequately built up for it. I mean, we could already
afford it, if we really wanted, but this would give us time to really
make sure this is what we want to do (something like delayed
gratification). We don’t have to have as much spending uncertainty or
insecurity (wondering if we’re doing the right thing, being responsible,
truly considering our purchasing decision, etc.) because if we get to
the point where the funds are finally built up for the purchase, and we
still want to buy it (and not put the funds towards anything else
instead), then we’ll know that we really do want it, that this is what
we really DO want to do with our $100 instead of using it on something
else, so we’ll buy it; having given ourselves time to reflect and time
for other possibilities or opportunities to surface and present themselves.

It’s been a long road and an interesting financial journey so far, and
we still have more financial adventures to have and more discoveries to
make; but this time, we’re taking YNAB with us.

"Strangers to Ourselves…" (Before YNAB)

I just received an awesome email from a YNAB user. This paragraph really stood out to me. Do you see yourself in there at all? I do :)

Watching and tracking our expenses, using the pretty charts and graphs was educational, letting us know what our apparent priorities in life were. It’s like we were strangers to ourselves. If someone were to ask us, what are your priorities, what are trying to get out of life, we’d have to answer back then, “Wait, I have to check our spreadsheets. It’s in there. Ah, right here. See, we’re into the here and now, apparently – and apparently, we have no plan to ever stop working or being able to retire because evidently we wish to work every day until the day we actually die – and we really, really seem to like eating out for some reason – but alot. And movies, we seem to enjoy movies and pizza and traveling, and motels, lots of motels. We like lots of food, see the grocery category?” This was no budget, just a list of what we spent, and brought to vivid life with colorful charts and graphs.

Rule Four is a Sprint, not a Marathon

Rule Four, as I’ve talked about before, is budgeting bliss, your money Mecca.

It’ll let you sleep better.

You’ll be able to handle variable income with ease.

Your bill-paying process will be studied by Harvard Business School students as a case for efficiency and effectiveness.

So let’s not take forever to get there.

I’m just sayin’. You know the solution. You just need to implement it.

Rule Four is a Sprint…Not a Marathon

Speaking as someone that’s been on both sides of the Rule Four Fence, I know what it’s like to not have a buffer, and I know what it’s like to have one in place, sitting there in my checking account all pretty…

It’s worth the work. It’s worth the grind (combing through piles of junk to find stuff you can sell). Sweat (hauling a bunch of junk from the cellar to the garage to sell). Tears (selling aforementioned junk). Bloodshed (Here I’m referencing donating plasma specifically to fund your Buffer).

This is one instance where we’re not talking about maintaining some new habit, we’re just talking about a short-term sprint to get to a new place, and stay there. When you arrive, the extra effort is no longer necessary. You’ve arrived.

It’s akin to sprinting on a treadmill, then having the treadmill come to a complete stop. You don’t even need to walk anymore. As long as you just stand there and manage the current money inflows well (and you will, because you’re using Rules One, Two, and Three), you can literally just stand there maintaining the status quo.

The Nitty-Gritty Details

Let’s say you earn $4,000 per month net. Let’s say your expenses pre-YNAB were $3,998, give or take. Now you’ve implemented Rule One, so every dollar is accounted for and has a mission — a purpose. Over the course of a few days and weeks, you find your dollars are going further because dollars with a purpose are never wasted.

(Be careful when you read the word ‘wasted.’ My spending $100+ for some tiny fractional plates for lifting that allow me to add weight in increments of 1/2 pound would be, in your eyes, a total waste of money. And your purchase of US Weekly for $3.99 last Tuesday would, in my eyes, be seen as wasteful. We both have our vices. Mine just adds lean slabs of beef to my deltoids, while yours adds mental flubber to your noggin. Not judgin’, just saying’… ;)

Because you’re operating under Rule One, and managing your cash flow obligations, with knowledge of your True Expenses via Rule Two, you’ve “found” some money you wouldn’t otherwise have had. Your expenses are settling in at about $3,600.

We’re looking at a surplus of $400 per month.

Now, most of you would think that in order to get to your Buffer, you need to save $4,000, so you can live on that money for one month, while earning money to live on for the next month. No no! You just need to save enough for the expenses in that month. You need to be able to get by on that $3,600 you would have saved, and then the $4,000 you’d earn that month would be available for the next month. And you’d have your Buffer.

In other words, with a $400 surplus each month, and a savings target of $3,600, you’ll have your Buffer in nine months. Not good enough mi Amigo.

Breathe….Suck in…Cinch the Belt…And Last a Month

Because wait a minute. If your average expenses have settled down to about $3,600 per month, couldn’t you just kind of be a little bit crazy for one month in order to break the paycheck to paycheck cycle? Couldn’t you look at your average expenses and delay them for a bit, or just forego them for 30 short days? Consider some items you could strike out:

Eating Out
Entertainment
Gas Money to Go Places You Don’t Have to Go
Miscellaneous Stuff that’s totally Impulse

Those are just a few ideas.

Consider eating really, really cheap for one month (and losing some weight as well). Look in your pantry and just eat the canned stuff in there. Sure, it’s not going to taste that great, but again, you’re just doing this for 30 days. You can do anything for 30 short days.

Because what I’m proposing is that you could do a short-term spending fast, and get your savings target down to $3,000. Maybe even $2,800. You put the squeeze on everything for one month, where you only have to outflow $2,800 and bam — you’re there two months faster — in seven months.

Money Doing What It’s Told. Belt Cinched. Waistline (Literally) Smaller. Now Increase Your Inflows.

Now getting the Buffer in seven months isn’t too shabby, but you’d be about three months later than average and, just like the children of Lake Wobegon, you are above average.

Let’s see you come in south of four months. Let’s see you crush it, and get there in two months. Two months of increased inflows, one month of serious belt-cinching.

Increased inflows are a piece of cake. Consider doing any number of these (or all of them):

Work overtime. If your job allows it, put in as many hours as you possibly can until you reach your predetermined Buffer amount. Remember, this is a temporary fix for a long-lasting solution. You may see a bit less of your family for a short time–that’s okay. What you’re doing for your family in terms of getting your finances in order has a much more profound and far-reaching impact than the few hours of togetherness that you’ll sacrifice.

Get a part-time job. Get a part-time job. You can make a thousand bucks a month delivering pizzas. Do that for three or four months and you’ll have your Buffer. Be conscientious and have a smile on your face (more tips)! Investigate possible temp jobs, graveyard shifts, UPS, etc.

Have a garage sale. Have a garage sale. That’s right. Sell everything you forgot you had. People sometimes make enough from their garage sale to save some major money toward their Buffer. An average yard sale makes between $500 and $800.

Ebay. Craigslist. Like a garage sale, but with a wider audience. If you don’t know how to ebay, ask the person next to you. They’ll most likely know how and will be able to help you.

Sell. Sell. Sell. My wife and I cleaned out our bookcase the other day and made $100+ selling books on Amazon. (There’s nothing simpler. Set up your account and sell your books in a matter of minutes, and price yours $1 lower than the lowest price. That book will move. We had sold all of them in a matter of two days.)

Short-Term Work, Long-Lasting Benefits

Your intensity is the key here. Get to it!

We Don't Force You to Upgrade (we do beg)

I’m all for selling software upgrades (different from our massively helpful and full-of-features free updates we work on all the time). But not by wielding a really, really long hammer, that I use to reeaaachhhh out to your computer and smash critical features in older version you happen to be using.

You paid to use every feature of the software forever.

I received this letter from Intuit since I purchased Quicken Deluxe 2008 (for research purposes people — come on, seriously now).

Loved this part:

We’re contacting customers to remind you that per the Quicken Discontinuation Policy, after April 27, 2011, access to online services for this version will be discontinued. Don’t worry, we’ve got you covered. Simply upgrade to Quicken 2011…

Just remember that the next time your friend tells you that Quicken “connects to my bank for free.” No…they don’t.

Twas the Night Before Christmas(You Need A Budget)


Twas the night before Christmas, when all through the couch
Not a dime could be found, for which I could vouch.
The cards were all maxed in my wallet (so bare),
Two still had balances from Christmas last year!

The children asleep, thinking everything’s fine
While I sat crunching numbers–occasionally crying.
My wife, resolute, and without any delay
Starts listing last year’s gifts on eBay.

Then out in the front room we hear a loud crash!
I spring from my chair and take off with a dash.
The gifts stacked so high (the tree looked as to drown),
Couldn’t hold longer, and had fallen down.

And then, as if that wasn’t surely enough
The lights in the house go from on to–well–off.
Then back on again. Whew! I just felt a chill!
I thought we’d swapped Princess shoes for a bill!

Then starting to rebuild our credit altar
I reach for a toy then suddenly falter.
A book I’d received, but only begrudged it,
I see on the far shelf: “You Need A Budget”.

I cross the room, beckoned by Logic and Reason
Guessing I’ll soon commit credit card treason.
I crack open the book, finding page twenty-eight,
A dead-simple rule to change our Christmas fate.

‘Save for Rainy Days’. It’s Rule Two of the Four.
These non-monthly expenses you can’t ignore!
Take the total expense–now don’t try and hide,
Take that total and then by twelve you’ll divide.

My mind isn’t reeling–this makes really good sense
Christmas, though yearly is a monthly expense!
Now I see visions of Christmases yet to come,
Where cash flow is normal with this rule of thumb.

I look to my wife, (whoops, she’s still stooping and stacking)
“Honey! We’ll soon send the credit cards packing!
Imagine: no stress, chasing end-of-year dimes,
We’ll celebrate Christmas this next year–twelve times!”

I reach in my pocket and pull out my wallet,
Bursting with cards that now cause me to vomit,
I feel deep in the pit of my debt-ridden gut
That we’ll dig ourselves out of this Christmas rut.

As I think to the future, and what it will bring
My heart surges with joy and I want to sing.
Joy to the world! I’m not a slave to the man!
Christmas is mine. You see, it’s a 12-month plan.

I log into the bank and check my small balance
(A shortcut I used before each cash advance).
I take some dollars and call them Christmas Next Year,
I’ll be set for Christmas. with nothing to fear.

- Jesse Mecham

(If you found this rendition of “Twas the Night Before Christmas” entertaining or educational (hopefully both), please pass this along to your friends. Heaven knows at this holiday season, we could all use another forward in our inbox.)

Rudder Run Aground, but You Need A Budget to the Rescue as an Alternative

In the world of personal finance software, those once on board with Rudder will be happy to know financial help can still be found in the arms of You Need a Budget. With Rudder having closed its doors on November 3rd, many of it’s users may feel stranded. No doubt they are searching for a new program to offer them easy assistance in money management. Although several programs offer a seamless transition from the Rudder system to theirs, we welcome Rudder refugees with open arms (and an entirely new way of approaching your finances).

Rudder worked hard to simplify and streamline financial activity. However its greatest weakness was that it didn’t allow the user to add input or make changes beyond the initial set-up phase. Users became a spectator of their money. We’re all about making users pro-active and highly aware of their actual financial situation, and then giving them the tools to make positive change.

Where Rudder notified the user of their account activity and balance, We force users to stop living under the impression that, because there’s money in the account, there must be money to spend. As part of our four rule methodology—the bedrock of YNAB—users create categories under the first and foremost rule of “give every dollar a job.” As a result, real numbers are used, awareness is raised, and a clear financial status is given.

Rudder users will also enjoy the community feel overhere. An email a day may (or may not) have been informative through the Rudder system, but YNAB’s forum of active users is truly enlightening. YNAB Newbies and proven gurus alike, roam the pages of the forum, answering questions, discussing personal budgeting tips, and rejoicing in one another’s success stories. Rudder users will instantly be taken with and taken into a new financial family of people working towards the same kinds of goals.

If Rudder wanted to give users financial direction, we offer that, plus a map, a full tank of gas, and a personalized police escort. In order to educate users, YNAB gives continuous online classes, instructing users on it’s software, budgeting, and smart financial practices in general. The best part is, they’re free, even for people who haven’t bought the program.

We are not just about the software. We’re about raising awareness, providing tools, and supplying ongoing support for those determined enough to change their financial lives for the better. Most people know what direction they’d like to go with their finances; they just don’t know how to get there. You Need a Budget serves up the vision, the tools, and the power. With this financial software, Rudder users will notice a sense of control they didn’t know they lacked. They’ll realize just how good it feels to be at the helm on the good ship.

A Wording Change, More Downloads (We Love Free Stuff)

Based on a recommendation by Pamela, I’ve been doing some splittesting of our homepage. I know most of you read this blog to hone your budgeting skills…but this test result has larger connotations (and may help some of you small business owners out there!)

Our prior button that would take you to the download page:

And when we changed the ‘Download Now’ phrase to be ‘Free Trial’:

The results were cool:

We’re constantly running tests like this and the results are quite surprising. Comment if you want me to post tidbits like this on occasion and I’ll keep ‘em coming!