Media & Partnerships

Welcome to the YNAB Press Resource Center

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About YNAB

YNAB is an app that guides spending decisions through a simple set of habits, and has taught millions of people to change their relationship with money for good.

YNAB began in 2004 as a lil' bitty spreadsheet by founder Jesse Mecham. Today, the YNABverse continues to expand: YNAB exists as a workplace benefit, a WSJ best-selling book, across college campuses (all college students get a free year), and a certification program for personal finance coaches. Did we mention our relatable (and hilarious) YNAB experts are legit celebrities on social media, or our passionate fan communities that are larger than the population of Charleston?

At YNAB, money isn’t a taboo topic. YNABers can’t stop talking about how the habits have changed their lives…don’t believe us? YNAB tattoos, license plates, and even a YNAB shout out in wedding vows isn’t an unusual occurrence. Just watch: when you change the way you think about your money, you’ll love the way you spend it too!

Brand Materials

Check out our press kit, which includes our brand guidelines, logos, and some sample app images.

Logos

App Images

Founder & Personality Headshots

Experts & Personalities

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Jesse Mecham

YNAB Founder

Jesse Mecham is a personal finance expert and founder of YNAB. He hosts the top-rated financial podcast You Need A Budget as well as the business owners’ guide to managing cash flow, the Beginning Balance Podcast. He is the Wall Street Journal best-selling author of You Need A Budget and is regularly quoted in the media as a money management expert – Forbes, New York Times, CNBC, and Business Insider have featured him – to name a few!

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Todd Curtis

YNAB CEO

Todd spent nearly two decades working in education which uniquely positioned him to join YNAB and establish an award-winning customer support team. He then went on to spearhead the product development side of YNAB before assuming his current role as CEO.

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Sarah Schweisthal

tiktok Personality

Celebrated for her educational and actionable money content, Sarah captivates audiences on TikTok @YNABOfficial with over half a million followers and counting.

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Ben Markley

Youtube personality

Ben is a crowd-favorite personality behind the YouTube account @YNABOfficial where his videos captivate viewers by breaking down often complicated headlines like the SVB collapse and AI technology in a uniquely entertaining way.

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Ashley Lapato

tiktok Personality

After spending years believing that she was just “bad with money” before finding YNAB, Ashley is now on a mission to teach others that money management is a skill - one that is never too late to learn.

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Research & Studies

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featured study

How Finances Affect Relationships

YNAB partnered with eHarmony to interview over 2,700 people about the effect finances have on their relationships.

See the Results

Influencers & Partnerships

We love to partner with brands and content creators who produce great content and believe that the right money habits money habits can change your life. (Bonus points if you already use and love YNAB!)

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